Survivors series one DVD ads

By Rich Cross Last updated on 27 December 2020, 11:55:43

A guide to the first series DVD print ad campaign

Menu screen from disc one of the first series DVD release

TO PROMOTE THE release of the first seriesSurvivors DVD set in October 2003, DD Video commissioned their advertising agency to place advertisements in genre magazines SFX, Dreamwatch, Shivers and TV Zone.

In each case, DD Video approved of the use of a series of three quarter-page ads, running on three subsequent pages in each of the four magazines. Each advert contained a unique slogan - demonstrating DD Video's desire to promote the series in a slightly off-beat, witty and sometimes unexpected way. Unlike the DVD set itself, the print adverts did not use the correct Survivors typeface, but an approximate stencil-style substitute.

According to both the anecdotal evidence - and, more significantly, the reported sales figures - the campaign proved to be a noteable success. Survivors series one DVD, adverts from Dreamwatch 110, 2003

Dreamwatch Issue 110, 2003

Survivors series one DVD, adverts from Shivers 107, 2003

Shivers No 107, 2003

Survivors series one DVD, adverts from TV Zone 168, 2003

TV Zone No 168, 2003

Survivors series one DVD, adverts from SFX 110, 2003

SFX No 110, 2003

Many thanks to Adrian Hulme for providing the scans of the adverts shown here. All twelve ads previously appeared in Grab your Parka, Shotgun & DVD Remote, a fan publication compiled, edited and co-written by Adrian to celebrate the release of the series one DVD.

Cite this web page

07 August 2026202131 January

Cross, R. (2021). 'Survivors series one DVD ads,' [online] Survivors: A World Away, 31 January. Available at: https://smd.urko.org.uk/a-world-away/S1_DVD_ads.php. Accessed on: 07 August 2026.

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Front cover of the book Survivors: The classic post-apocalyptic series - Series one / 1975, written by Rich Cross and published by Inky Hand Press on 17 April 2026

Rich Cross. 2026. Survivors: The classic post-apocalyptic series - Series one / 1975. Inky Hand Press. Published on 17 April 2026

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Terry Nation's Survivors

Survivors is a 38-episode, three series British post-apocalyptic TV series, created by Terry Nation, and first shown on BBC 1 between 1975 and 1977

Two Survivors novel were published in the UK, USA and Italy in the seventies: Terry Nation's part-novelisation of the first TV series Survivors was published in 1976; with John Eyers' original follow-up Genesis of a Hero appearing the following year

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Terry Nation's Survivors novel was released as an audiobook, voiced by Carolyn Seymour, in 2014

Genesis of a Hero was reprinted and republished as a paperback and as a Kindle title in 2015

A sequel to Genesis of a Hero, entitled Survivors: Salvation, was published in February 2021

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